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Pennsylvania

Greencastle Coffee Roasters to move to former bakery store

GREENCASTLE, Pa. — The soon-to-be owners of Greencastle Coffee Roasters have decided that the best place for their business is the town it has called home for 15 years.

Aleth and Dale Rock of Waynesboro, Pa., plan to move the business from 164 East Baltimore St. to 42 East Baltimore St., the old storefront of Wolfe’s Bakery.

Current owner Charles Rake was unsure in January where the business would end up.

“I had hoped it could stay in Greencastle. I don’t know if that is possible,” he said previously.

Standing in the empty former bakery shop near the corner of Baltimore and Washington streets, the Rocks envisioned their hand-made shelves stocked with the signature blends the company became known for under Rake.

Not much will change when the Rocks officially take over the business on April 5, Aleth Rock said.

Having trained under Rake to roast coffee, she said she plans to keep all of the varieties customers have come to love.

Also staying are the freshly roasted peanuts, the teas and the Asian foods, she said.

A native of Pampanga, Philippines, Aleth Rock said she has come to the love this community and the customers she met in her four years working at the business.

“I like my job, what I do and I love talking with the customers,” she said.

Owning a coffee roasting business was something Aleth admitted to always wanting, even though she envisioned some day starting her own, she said.

Despite the natural transition for Aleth Rock, taking over a coffee roasting business will be a significant change for Franklin County native Dale Rock.

Currently enlisted in the Pennsylvania National Guard, he is a former member of the U.S. Army.

While his enlistment is up in June, he said neither he nor his wife really planned for this transition.

“A opportunity to buy it (the business) just opened up and we took it,” he said.

Likewise with the location on Baltimore Street, he said.

Rake attempted to subdivide the property at 164 E. Baltimore Street in 2009 so that he could sell the front building along with the business.

When Rake was denied his request by the Borough of Greencastle zoning hearing board, it forced the Rocks to seek a new location.

With ample parking and about the same square footage, the building at 42 East Baltimore was a perfect choice, Dale Rock said.

Because the business is so well established and so well loved in the community, it should make a smooth transition, Aleth Rock said.

Rake said the last day he will be open at 164 East Baltimore St. will be April 3.

Health concerns coupled with frustration with the borough convinced Rake it was time for him to move on.

“I have been doing this mostly on borrowed time, really,” he said.

Looking forward, Rake anticipated that Greencastle Coffee Roasters could become a completely different “animal” under the ownership of the Rocks.

Each business owner, he said, has a way of doing things, something he does not want to interfere with.

Still, Aleth Rock said Rake taught her so many things about the business that it will be impossible not to feel his presence.

“I can’t tell you one thing he said that was more important than the rest,” she said. “He taught me so much.”

Once Rake and his wife, Clare Lee, step back in April, Rake said he does not know what they will do.

His future, he said, is full of possibilities, including moving to a much warmer climate or even to Asia.

As for the Rocks, April will be an exciting new beginning in their lives.

For the first time since marrying 9 years ago, the couple is looking forward to working side-by-side to keep the business thriving.

Dale Rock said he and his wife hope to open at the new location in early April.

Aleth and Dave Rock stand in the new location of Greencastle Coffee Roasters at 42. E Baltimore St. in Greencastle, Pa. The shelves behind the couple will soon be filled with the coffee and teas that made the          business a popular stop.

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