It's my final column for 2010, and you know what that means? That means it's time to dust off the ol' crystal ball and look ahead to what's coming down the pike for fitness in 2011. There are some big things coming, and you'll have heard it here first. Ready? Let's go!
You'll respect the brand
Individual classes like kickboxing, yoga, Pilates, salsa dance, and the like, will give way to branded classes like Zumba, Body Pump and RPM. Instructors come and go from gym to gym, and getting a consistent experience from class to class can be difficult. With the branded classes, the experience is dramatically more consistent. Instructors are trained in the same system, and get the same choreography and music usually once a quarter.
In 2011, look for more clubs to adopt these branded classes as they boost member retention big time. The Les Mills brand of classes in particular is in more than 13,000 clubs worldwide giving a consistent experience wherever you'll find their classes.
You'll train harder
The days of wimpy workouts balancing on balls for an hour are coming to an end. With the success of things like Insanity, P90-X and Crossfit, people are beginning to realize that to really get into great shape, hard work isn't optional, it's got to be the norm.
People are also realizing that regularly pushing your limits is a rewarding, confidence-building experience, achieving what you thought was impossible. People will be looking for ways to get more done in less time, and will no longer waste time doing workouts that don't have a high metabolic cost. Hard work is the only way to fitness success.
You'll see Mom at the club
Retiring 50 and 60-somethings are more active than ever, and have the discretionary income to spend on fitness. They want to stay healthy and live their retired years as well as humanly possible. The baby boomers I've worked with are die hard about their training and are some of my most successful clients. They take it and run with it almost without fail. Expect to see more and more of these fine folks working circles around you and reducing your self-esteem. Also expect to see clubs adopting classes and programs that cater to this group of individuals needs.
Your kids will eat better lunches
First lady Michelle Obama has spearheaded the movement to improve the nutrition of the nation's children. The first big win of this effort is the Healthy, Hunger-Free Kids Act. This act sets many things into motion including helping to improve school nutrition and focuses on reducing childhood obesity by establishing more up to date school nutrition guidelines, giving the USDA more oversight of school nutrition programs, and providing Federal funds for quality improvement, training, and technical assistance. This was a long time coming, and we could begin to see the fruit of it as soon as next year.
Thank you for being such a loyal reader. I am very fortunate to have this weekly soap box to help the city I love live a little longer in a healthier, stronger body. Here's to a great 2010, and an even better 2011.
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