WAYNESBORO, Pa.—Waynesboro High School FBLA Chapter members are getting experience in salesmanship and money management this school year.
The group is selling bonus books as its first fundraiser of the school year. Bonus books are coupon books full of savings to such places as restaurants, amusement parks, leisure activities and golf courses.
To make sure the fundraiser is profitable, the FBLA advisers started giving lessons on how to efficiently sell the books. One technique that is being utilizing is telling potential buyers that they are not buying a bonus book, but they are buying the savings that the coupons will provide them.
Anyone interested in buying a bonus book may call 717-762 -1191, ext. 2254.
Chapter members are learning that by selling benefits vs. books, more people recognize the value. Members tell buyers it is easy to quickly make up the money they spend on the book through the money they are saving by using the coupons. Incorporating these marketing concepts into the fundraiser to support the organization is a double benefit.