That two-word phase is the unofficial motto of advertising.
Display something in a provocative, suggestive and subliminal light, chances are you’ll make the sale or at least pique interest.
In most cases, bacon has more sizzle. Consumers jump ship when the next big thing comes along.
What works in the world of advertising doesn’t necessarily apply to athletics. If you need proof, don’t look much farther than the University of Maryland.
Over the last year, the Terrapins have gone through a major facelift. Athletic director Debbie Yow had North Carolina State on her mind and Kevin Anderson marched in from Army to assume the AD role.
That move was followed by coaching changes in the two marquee revenue-producing programs — football and men’s basketball.
Gone are Ralph Friedgen and Gary Williams. Entering are Randy Edsall and Mark Turgeon.
The reaction over the firing/retiring/resigning of the former pair was mixed. The moves were cheered, jeered and feared in various circles.
The reaction to the new pair of coaches was a little more interesting, if not vain. Edsall and Turgeon are younger, rising stars in their sports, but have not been received initially as great choices.
By most media accounts — followed by public sentiment — the choices weren’t “sexy.” Edsall and Turgeon aren’t considered the Heidi Klum and Brooklyn Decker of coaching. The prevailing opinion was the Terps needed rock stars to get the job done.
There are only so many Urban Meyers, Steve Spurriers and Bob Stoopses to go around in football.
In basketball, especially in this area, Coach K and Roy Williams are hated, but everyone wants someone of that quality on their bench.
Truth be told, rock stars have better stages than College Park.
Sexy isn’t going to cut it at Maryland. You can put lipstick on Testudo but he’s still a turtle.
The Terps need a lot more to get back up to the top of the heap. They have to reinvent themselves.
The Terps were in the perfect world in 2002. They had two alumni coaches guiding the football and basketball teams to incredible successes.
Friedgen was in his second season, coming off of Maryland’s run to the Atlantic Coast Conference championship and the Orange Bowl. The Terps followed it up with an 11-3 record and a trip to the Peach Bowl.
Williams guided the Terps to the NCAA tournament title.
Parasiliti: Terps hire substance over style
Bob Parasiliti (Joe Crocetta / April 15, 2012)