Come Thursday you might worry airline ticket prices have shot up again. But it will only appear thay way, as new government imposed fare advertising rules take effect.
Airlines often like to entice travelers with promises of $99 fares. However, the final cost, including taxes, Homeland Security fees and fuel surcharges, is often more like $120.
"They have truth in lending. You need truth in pricing," said traveler Raymond Smith, who just returned to Wichita from a getaway in Las Vegas.
Smith said he supports the idea of requiring airlines to publish the true and final cost of a ticket. "When you're planning a budget you have to know what you're buying. it's not fair to surprise you with all these extra add ons," Smith said.
The airlines say their industry is being unfairly targeted by the new rules. Ads for car dealers don't publish the final price of a car after tax and licensing. Restaurants aren't required to print menu prices that include taxes and tips.
Airlines worry the rules will cause travelers think prices have gone up and hurt ticket sales.
"Taxes are not inclusive when you go to the store," said frequent air traveler Barb Schrag. "You don't know what your taxes are going to be until the end when you check out. So I feel like it's the same with the airlines."
The new advertising rules don't apply for optional fees like baggage or seating assignment charges.