A transformative moment for foundation

Badly matched foundation can look downright scary: too gray, too goopy, too mask-like. This is an area where one size does not fit all. And now the diversifying face of America, the rise of high-definition image technology and a photo-happy population has translated to consumer demand for foundation that's natural looking, full of skin-healthy ingredients and color-customized for the fairest through the deepest complexions.

By Alene Dawson

January 13, 2013