It's hard to believe that a successful businessman's first intelligible phrase was "Hot car, Momma," but it gets easier when you know the man in question is Bobby Likis. A two-year-old Bobby uttered these words after due deliberation from the back seat of his daddy's Ford Coupe during a July hot spell, and his first clear phrase seemed to prophesy his direction in life. Bobby's a seasoned pro who can speak elegantly, knowledgeably and engagingly on subjects running the automotive lifestyle gamut.
Bobby has worn every hat in the automotive industry: technician, race car driver & pit crew, automotive service center owner, industry consultant, and radio & TV talk-show host. Acknowledged by industry & consumers, Likis "talks the walk" as he hosts nationally syndicated, automotive-oriented programs (originating from his all-digital, custom-designed studio located within his active service center) on broadcast radio, multiple Internet audio globalcasts, live video webcast (www.WatchBobbyLive.com), podcasts (including iTunes), iPhone, Bobby's Paltalk chat room, YouTube, American Forces Radio Network and television. Bobby also maintains a active presence on Facebook & Twitter.
Bobby is on "Talkers 250," the prestigious broadcast industry listing of the top 250 talk-show hosts in America--and the only car-talk host on commercial radio named to the list for two years in a row. Bobby has been published multiple times in Motor Age, BE Radio & AutoInc.; produces a quarterly e-newsletter of automotive advice, trends, tips & technology; & authors a weekly newspaper article. The eyes & ears of automotive enthusiasts, he has broadcast "Bobby Likis Car Clinic" live from Daytona, Charlotte & Saratoga race tracks; Consumer Electronics Show; Concours d'Elegance; Automotive Aftermarket Industry Week; Woodward Ave Dream Cruise & Mid-America's 10th Anniversary.
SPECIFIC SUBJECTS OR ISSUES THE EXPERT CAN KNOWLEDGEABLY DISCUSS:
Aftermarket products & services, New & used vehicle purchases, OEM issues, safety, mobile technology, automotive trends & legislation, consumer buying & service advice, preventive maintenance, gas mileage, vehicle performance & repair.
President, CEO, and Chief Cheerleader of Car Clinic which has 2 subsidiaries: Car Clinic Service & Car Clinic Productions. CCS, celebrating its 38th anniversary, specializes in one-stop, full-service automotive maintenance, repair, inspection, information...and newly trademarked Pre-Repair®). Under CCP, Likis produces nationally syndicated radio & television programming, which includes "Bobby Likis Car Clinic" and "Car Clinic Minute."
BOOKS OR SIGNFICANT ARTICLES PUBLISHED:
Bobby has been published in Motor Age, BE Radio & AutoInc.; produces a monthly e-newsletter of automotive advice, trends, tips & technology; & authors a weekly newspaper article. Published articles include "Facility Showcase: Ring of Fire," BE Radio magazine; "You Are the Future of Your Business: Now is the time to reexamine operations and see where you really want to go!," AutoInc. magazine; "Gimme Gas with Bobby Likis," Independent News weekly newspaper; and "From the Center of the Automotive Universe," monthly newsletter. Presentations include "A Day in the Life of a Repair Order," ProfitPro Summit and the "Consumers' Point of View," Consumer Electronics Show guest panelist. At the Consumer Electronics Show 2006, Bobby moderated the "Connect2Cars" Supersession, during which industry pacesetters defined the need for & fulfillment of consumer mobile electronics.
CURRENT OR RECENT PROFESSIONAL MEMBERSHIPS, ACTIVITIES, AWARDS:
Bobby is a Florida Certified Arbitrator for the Ford Motor Company, serves as technical advisor for a regional law firm, and is a member of the Automotive Aftermarket Industry Association, the Automotive Service Association, the Automotive Communications Council, the Specialty Equipment Manufacturers Association, and the National Association of Radio Talk Show Hosts. He serves on NAPA's National AutoCare Advisory Board, on Daytona's Advanced Technical Center Board, and on the Pensacola Junior College Automotive Service Management Technology Advisory Committee. Honored as the American Marketers' Association "Marketer of the Year," Bobby also won a Silver Addy for the "Bobby Likis Car Clinic" TV program, which captured the highest ratings in its time slot. He was also nominated for Rotary Club's "Ethics in Business" award. Extremely active in his community, Bobby serves on the Board of Directors for United Cerebral Palsy, WSRE Public Television & the Manna Food Bank. In addition, he is the honorary chairman of the March of Dimes, served on the board of the Pensacola Opera, and supports Ronald McDonald House & Covenant Hospice. Likis is most proud of his "Top Dog" honor, which is bestowed annually by the current award-holder on the single member of the local community who best exemplifies the spirit of giving back by his or her outstanding service.
EXPERIENCE WITH NEWS MEDIA:
Bobby has extensive knowledge & 20 years experience in all forms of media: live & produced radio & television and physical & electronic print.
Bobby lives and thrives on Florida's beautiful Gulf Coast, where he enjoys the company of many friends, two daughters, four grandchildren (two sets of twins) and sweetheart. He enjoys public speaking, fundraising and the theatre.