The group that hands out the Daytime Emmys has created an award for programming on "non-traditional" outlets, raising the question: If a show doesn't air on a television set, is it still TV?
The answer, at least according to the National Academy of Television Arts and Sciences, is yes. The academy will present its first award for "outstanding original programming created for non-traditional delivery platforms" -- which is to say, the web, cell phones and other portable devices -- at the Daytime Emmys later this month.
Six programs were nominated from a field of 74 entries. They range from "24: Conspiracy," an offshoot of the FOX series for mobile phones to AOL's coverage of Live 8 to "It's Jerrytime!," an animated blog about a guy named Jerry in Buffalo, N.Y.
"The six nominees display outstanding use of the media, including multiple feeds, interactivity and cross-media approaches as well as entertaining video content," says Peter Price, president and CEO of the National Television Academy.
The other nominees are "mtvU Stand In," a program on the college network's broadband channel that has celebrities guest-teach a college class; "Sophie Chase," a webcast series about a female detective; and "Stranger Adventures: Helen Beaumont," an interactive mystery that combines video footage and e-mails sent to viewers.
The new award will be given out at the Creative Arts portion of the Daytime Emmys on Saturday, April 22.